Executive Team

Adaptive is lead by an experienced executive team that brings together unique expertise in the metadata management and enterprise architecture space.

Jeff Goins, President and Chief Executive Officer 

A native of Richmond, Virginia, Jeff holds a Bachelors degree in Finance and Business Administration from Virginia Commonwealth University. In his twenty-five year career in the technology industry, he has led companies to a high level of success in developing quality software solutions.

Jeff was a co-founder of Business Analysis International, a company which combined leading methodologies with enabling toolkits aimed at helping organizations manage complex change initiatives. He was instrumental in completing the acquisition and merger of Adaptive which provided the underlying technology needed to effectively monitor and manage compliance and governance processes throughout the enterprise.

Jeff has been responsible for developing alliances with firms on an international basis and has established subsidiaries for Adaptive around the world.  He continues to be a thought leader in acquiring and packaging technologies that meet key needs in the compliance, governance, and risk analysis markets.

Jim Bedford, Vice President Business Development

Jim brings over thirty-five years of extensive industry sales knowledge to Adaptive, Inc. In both capacities of direct sales and sales management, with proven companies such as IBM, Wang Laboratories, Oracle and McKesson, Jim has brought a distinctive winning persona.

His experience is deep in software applications, consulting services, direct and indirect sales channels. Jim has been instrumental in developing a unique sales team approach to start-up sales. Cultivating that winning formula Jim brought two start-up companies to the forefront in the healthcare vertical for eventual IPO and subsequent sale to McKesson.

Areas of vertical experience include Fortune 2000 companies, healthcare, insurance, retail, banking/finance, federal, state and local governments.

A graduate of Providence College with a BS in Business Management Jim makes his home in Andover, MA.

Mark Burgess, Executive Vice President Alliances

As Executive Vice President of Alliances, Mark is responsible for managing Adaptive’s alliances and partnerships and spearheading business development throughout North America. This includes managing Adaptive’s many brand-building alliances, establishing co-development and white-labeling opportunities and leveraging delivery channels with new and existing partners.

Mark brings over 25 years of Wall Street experience in capital markets, business development, M&A and financial advisory to Adaptive.  In addition to leadership roles in sales, marketing and product development at firms like JPMorgan, Bear Stearns and Bank of Nova Scotia, Mark brings extensive capabilities in alliance partnerships from his roles in finance and business development with Media Companies, Private Equity Funds and Merchant Banking firms.  Prior to Adaptive, Mark served as the CFO at several private equity and media companies and as Managing Director at Integrated Finance, a boutique merchant bank in Stamford, Connecticut.

Prior to that, Mark spent 5 years as a Managing Director at Bank of Nova Scotia as a derivatives salesman in the Media, Healthcare and Energy Sectors, and prior to that, Mark held similar positions with Bear Stearns, Bank of Boston and JP Morgan.  Prior to Wall Street, Mark was a robotics engineer for Texas Instruments, designing robot-driven processes for factory automation.

Mark holds an MBA in Finance from Columbia Business School, two Masters (Biomedical and Electrical Engineering), “a dissertation short of” a PhD in Robotics Engineering from Tulane’s Graduate School of Science, and a BS in Engineering from Duke University.

James Cerrato, Chief Product Evangelist 

James has a Bachelor’s in Computer Science degree from Massachusetts Institute of Technology. James has more than twenty years experience working for leading edge software companies enabling the company’s strategic vision to be realized in world-class software implementations. He has worked in software development, consulting and product management roles and has extensive expertise in object-oriented technology, meta-modeling and enterprise architecture.

At Adaptive, James is responsible for presenting and demonstrating Adaptive products and works directly with strategic partners. He plays a significant role in defining product strategy, including the product requirements from prospects and customers. James manages Adaptive’s relations with industry analysts and leads Adaptive’s technical response to RFPs and RFIs

Prior to working for Adaptive, James co-founded a leading enterprise architecture modeling tool vendor and served as Chief Product Officer and Principal Consultant. During this time he guided the successful development and release of a suite of products including enterprise architecture modeling tools and web portals. As part of the core team, he helped guide this company from startup to recognition by Deloitte and Touche as one of the 50 fastest growing technology companies in New England. In his role as representative to the Object Management Group (OMG), James participated in the OMG Object Analysis and Design task force that developed the Unified Modeling Language (UML). In addition to his involvement with the OMG, James speaks frequently at conferences.

Jeff Fraleigh, Vice President Sales & Marketing

As the VP of Global Sales & Marketing, Jeff is responsible for driving revenue as well as establishing the market and brand for Adaptive.  He brings a 15 year proven track record of delivering above target revenue and profitability objectives through visionary strategic planning and focused execution.  Jeff has extensive experience building, motivating and managing multi-national sales teams and has led major marketing initiatives within the data management domain.

During his 15 years in sales management, Jeff has focused on providing tangible value to clients across a broad spectrum of vertical markets including Finance, Insurance, Pharmaceutical and US Government.

Jeff holds a BS in Finance from the University of Connecticut.

Unmesh Moghe, Vice President India Operations

Unmesh has over 15 years experience in Information Management consulting and implementing solutions for top financial organizations. Prior to joining Adaptive, Unmesh established and led the Metadata Management practice for Capgemini, India. He has extensive expertise in various aspects of Information Management including metadata management, data governance, data quality, data modeling and architecture. Unmesh has a Bachelors degree in Electronics and Telecommunications Engineering from Nagpur University, India.

Unmesh is responsible for managing all operational aspects of Adaptive’s subsidiary, Adaptive Softech Pvt. Ltd., based in Pune, India.

Pete Rivett, Chief Technology Officer

Pete graduated from Manchester University (England), with a First Class BSc. Honours degree in Computing and Information Systems. During a ten year period at ICL, he worked in a variety of leading-edge product development roles culminating in Chief Architect for their Repository program.

With meta-CASE company Virtual Software Factory, and then N&P Building Society, he pioneered the use of repository technology for business metadata management. This laid the groundwork for Adaptive, which he co-founded in 1997. At Adaptive he leads the technology strategy and works on leading-edge customer projects. He is active in the OMG where he serves on the Architecture Board, co-chairs the Revision Task Forces for UML 2.0 and MOF, is technical lead for the Information Management Metamodel and has participated in most other modeling standards. Beyond OMG he is a frequent conference speaker and has coordinated Adaptive’s support and implementation of global financial standards such as FIBO.

Joe Stefaniak, Executive Vice President North American Operations

Joe has over 25 years experience in the software industry enabling companies to achieve their strategic vision through enterprise-class software implementations. Prior to joining Adaptive, Joe was responsible for leading product development at Unisys Corporation with specific emphasis on Enterprise Repositories, Business Rules Management and IT Asset Management. Joe holds a Bachelors degree in Computer Science from West Chester University and an MBA from California Lutheran University.

Joe has worked in software development, consulting, services and product management roles and has extensive experience in business-driven IT transformation, enterprise architecture, meta modeling, business process, methodologies and object-oriented technologies.

Joe holds 16 United States patents and is a frequent speaker at industry conferences and a published author.